Project Overview

Launched in spring 2020, the Next Generation Web Presence Project’s goal is to develop a new University website that communicates a clear and compelling story of student success and faculty accomplishments, fuels enrollment growth and alumni participation, and inspires engagement and investment in UNCG community and business partnerships.

Since the March 2020 launch of the project, the NGWP team has worked with hundreds of students, faculty, and staff. Together with the vendor, VisionPoint Marketing, the University has reviewed the University’s existing website structure, completed focus groups, adopted a web strategy and information architecture, as well as launched the design phase of the new website’s pages.

The NGWP leadership team includes:

  • Chris Waters, University Webmaster
  • Kimberly Osborne, Interim Vice Chancellor for Strategic Communications 
  • Sherri MacCheyne, Director for Univ. Communications Strategic Operations
  • Chris Sawyer, Project Manager for ITS

The NGWP team reports to the Web and Mobile Operating (WAMO) Committee. WAMO includes representatives from units across campus. 

Learn more about the project:

UNCG Website to be Redesigned (August 2020)
UNCG News coverage of the project’s status at the launch of the fall 2020 semester. 

Next Gen Web Presentation to Pro-Communicators (Oct. 2020)
The University’s Pro-Communicators, a group of more than 150 individuals from across campus, receives an update on the Next Gen Web Project at it’s October 20, 2020 meeting. 

Update for Provost Council (Jan. 2021)
Vice Chancellor Jeff Shafer, and the NGWP leadership team provide an update to the UNCG Provost Council including a look at the homepage and campus life webpage designs.


Contact the NGWP Team
Email: NextGenWeb@uncg.edu

Project Benefits

A large-scale development, revision and redeployment of websites across public-facing websites at UNCG, the Next Generation Web Project will deliver:

  • new templates that utilize a component system to support easier web content creation and maintenance across academic and business units;
  • new primary website with an engaging, modern design built for university audiences;
  • substantial revisions to information architecture and site management practices;
  • best-practice use of analytics to assess ongoing website performance.

Project Timeline (as of 3/11/2021)

May 15, 2020

Site Audit

A review of existing primary website, school websites, and student-facing department websites.

May 15, 2020
June 12, 2020

Listening Tours

Meetings with stakeholders across campus to identify needs and solidify strategic approach.

June 12, 2020
August 14, 2020

Information Architecture

A plan for the pages and content needed in the primary website.

August 14, 2020
August 14, 2020

Technical Audit

Set a baseline for the technical performance of key web pages to benchmark the performance of the new website.

August 14, 2020
October 6, 2020

Design Concepts

Three different looks provided to identify a direction for the new website design.

October 6, 2020
November 2, 2020

Final Sitemap

All changes from the information architecture review sessions are incorporated into a final representation of the pages and content that will reside in the primary website.

November 2, 2020
November 13, 2020

Wireframes

Like blueprints, wireframes that show structure, content, and components for each page type are developed.

November 13, 2020
March 31, 2021

Final Page & Component Designs

Final versions of page and component designs delivered after three rounds of feedback.

March 31, 2021
May 1, 2021

Theme Development Begins

Development for the main site and microsite page templates and blocks begins.

May 1, 2021
May 31, 2021

Completed ROTs

Content teams, in collaboration with their units, finish reviews of sites for redundant, outdated, and trivial content.

May 31, 2021
May 31, 2021

Content Permissions & Access

Content teams review editorial and style guides and approved web designs with their content in mind and provide a confirmed list of staff who will need access to edit pages.

May 31, 2021
June 1, 2021

Content Development

Content teams begin tracking edits to existing content they own as well as developing new content they will manage in the new primary web site (uncg.edu).

June 1, 2021
July 31, 2021

Content First Draft Review

UC Liaisons complete first review of primary website content and supply feedback to content teams.

July 31, 2021
August 1, 2021

Content Second Draft Review

UC Liaisons complete second review of primary website content and supply feedback to content teams.

August 1, 2021
September 13, 2021

Training

Content maintainers and microsite owners receive training that covers the basics of how to use the new templates and components.

September 13, 2021
September 30, 2021

Page Building

New theme is available for use with the primary website. Content teams begin building page layouts in the system.

September 30, 2021
October 31, 2021

Completed Content

Content is final and ready for technical team to finalize plan for configuring redirects, etc.

October 31, 2021
Late Winter ’21 – Early Spring ’22

Primary Website Re-Launch

New primary website is released with new content, new theme, with content now managed by content teams and designees.

Late Winter ’21 – Early Spring ’22

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