Charter

Charge

The WAMO provides oversight for institutional web and mobile platforms to ensure a clear, consistent, and cohesive online presence, and a coordinated, managed approach to platforms, content, and message across all key digital channels.

Scope

Issues addressed by the WAMO may include branding/messaging, prioritization of information/hierarchy, service requirements, technical issues/requests, and so forth.  This group will not be used to make day-to-day content decisions that will be assigned to functional areas. 

Committee Authority

The WAMO is a decision-making body that reviews and prioritizes institutional web and mobile needs based on the functional requirements identified by divisions as critical for achieving university strategic goals.  Recommendations that result in any one of the following conditions must be escalated to the Executive Steering Committee for a final decision:

• Cost to implement beyond existing budget.
• Re-engineering institutional business processes.
• Requirement for university policy changes.
• Majority voting consensus cannot be reached among committee members.

Responsibilities

• Approving the standards for appearance and content of the University online presence, including accessibility, that must be met by each University Unit/Department with an online presence.
• Advising the UNCG administration and Chancellor’s Council on issues related to the University’s online presence and proposing any policies and procedures that should be considered relating to the University’s online presence.
• Maintaining a list of individuals responsible for University Unit online content and receiving an annual statement of assurance from the representative that all Unit online content has been reviewed and is current and compliant.
• Providing guidance and standards, including accessibility, for University staff on appropriate use of online technologies.
• Working with the Administrative Information Security Committee as needed to address issues dealing with the use or collection of University data via online services or applications.
• Helping to promote the University online presence to campus and external constituencies, as appropriate.
• Monitoring national and international internet issues and new capabilities and services that may be of interest and benefit to the University online presence and proposing implementation in the UNCG external online presence as appropriate.
• Make recommendations for modification of the Committee charge as needed to reflect campus and environmental changes.

Membership

The committee chair(s) is appointed by the ESC. Membership in WAMO is based on appointment by the committee chair(s) with approval by the ESC. Current members are:

• (Co-Chair) Vice Chancellor for Strategic Communications
• (Co-Chair) Associate Vice Chancellor for Learning Technology and ITS Customer Success Officer
• Vice Chancellor for Student Affairs
• Dean of Online Learning
• Vice Provost and Dean of the Graduate School
• Associate Vice Chancellor for University Advancement
• Accessibility Coordinator Online Learning
• Vice Chancellor for University Advancement
• Associate Vice Provost for Student Success and Dean of Undergraduate Studies
• Director of Communications for University Advancement
• Director of Strategic Communications for University Athletics
• Director of Strategic Operations for University Communications
• Director of Enrollment Communications
• Associate Vice Chancellor for Enrollment Management
• Associate Vice Chancellor for Campus Enterprises and Real Estate, Finance and Administration
• Associate Vice Chancellor for Strategy and Policy
• University Registrar
• Senior Director of Marketing for UNCG Online
• Assistant Vice Provost for Student Success Initiatives
• Vice Chancellor for Research and Engagement and Interim Provost
• Research Systems Manager for the Office of Research & Engagement
• Assistant Dean of External Affairs in the Bryan School
• University Webmaster, ITS
• Digital & Mobile Developer, ITS & UC
• Additional appointees as designated by the committee chair(s)

Accountability

WAMO members are expected to:

• Review materials provided prior to each meeting and conduct additional inquiry or research so they can come to meetings prepared to discuss topics from an informed position.
• Attend each of the regular meetings as well as additional meetings if possible. 
• Actively share information about WAMO’s work including decisions made, questions considered, emerging issues, and opportunities for engagement and feedback with departments, schools and divisions in a manner that ensures transparency and broad awareness.

The WAMO reports to the Executive Steering Committee.

Committee Procedures

• The WAMO committee chair(s) will establish procedures for capturing minutes, communicating decisions, and periodically reviewing and updating the committee charge as needed.
• The WAMO meets monthly throughout the calendar year.
• The WAMO chair(s) serves as the committee liaison to the ESC and is responsible for recording and communicating committee decisions to campus.